Why B2B startups will be the dominant startup species in Europe


The recent wave of European unicorns is dominated by B2B startups. About 60% of the European startups that gained unicorn status in the first quarter of 2021, have a B2B business model. And with Celonis we’ve just seen a new B2B ‘decacorn’, the first one to have risen out of Germany. But why are European…

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