Samsung Reveals Virtual Store 837X in Decentraland Metaverse With NFT Badges and Theater


After the electronics giant Samsung disclosed the firm’s upcoming 2022 smart televisions would boast non-fungible token (NFT) support, the company has revealed it has opened a virtual store inside the Decentraland metaverse. Modeled from the physical store Samsung 837, Samsung’s metaverse store is called “Samsung 837X.”

Samsung Steps Into the Metaverse

Samsung is all about the metaverse and NFTs these days, as the company has opened a store within the blockchain virtual metaverse Decentraland. The Samsung 837X store is modeled from the physical location in New York City, and the virtual store will be open to Decentraland visitors for a limited time.

“Samsung’s new metaverse experience brings its spirit as an experiential playground for people to discover the amazing possibilities when technology and culture collide,” the electronics manufacturer’s announcement explains. The company further details that the visitors will be able to experience the Connectivity Theater, the Sustainability Forest, and the Customization Stage.

Samsung NFT Badges and Metaverse Mixed Reality Live Dance Party

According to Samsung, fans perusing through the theater and forest can “complete quests along the way for 837X Non-Fungible Token (NFT) badges.” The theater will showcase Samsung news and the stage will feature a “metaverse mixed reality live dance party” hosted by the DJ Gamma Vibes.

“At Samsung 837X, we’re excited to tell our connectivity, sustainability and customization stories in a novel way, in a one-of-a-kind space,” Michelle Crossan-Matos the senior vice president of corporate marketing and communications at Samsung Electronics America said in a statement. Crossan-Matos added:

The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise. Innovation is in our DNA, and we can’t wait for you all to experience this burgeoning virtual world.

Meanwhile, metaverse tokens stemming from projects like Decentraland and The Sandbox have seen decent gains in recent weeks. Decentraland (MANA), the native token for the blockchain metaverse has gained 2,304% year-to-date. Both projects have seen significant land sales in recent times as well as metaverse lands have been selling for a great deal of money.

Samsung’s newly launched 837X store follows the firm announcing that its upcoming smart TVs will boast NFT support. Samsung’s 2022 Smart TVs will come with a new Smart Hub that features a “Gaming Hub,” “Watch All,” and an “NFT Platform.” Samsung has been into blockchain technology for a few years now and has also added crypto wallet support to the firm’s Galaxy smartphones.

What do you think about Samsung’s entry into the metaverse space and the virtual store in Decentraland? Let us know what you think about this subject in the comments section below.

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