Ready to deliver on robotic pizza: Picnic sets price and starts taking orders for pie-making machine


The Picnic Pizza System. (Picnic Photo)

Order up!

Picnic, the Seattle food automation startup, announced Tuesday that it is accepting pre-orders from U.S. customers for its Picnic Pizza System, designed to reduce costs and labor in commercial kitchens.

The robotic pizza maker will be available for monthly subscription prices ranging between $3,500 and $5,000, depending on the configuration and production volumes. Picnic said it will manufacture and install existing customer orders through 2021 and new system orders will begin to ship in 2022.

The company shared the news at the International Pizza Expo and Conference in Las Vegas.

“This is a huge milestone for Picnic, and we couldn’t be more excited to announce commercial availability,” Picnic CEO Clayton Wood said in a news release.

The Picnic Pizza System is a pizza-assembly machine on which a single employee can churn out up to 100 12-inch customized pizzas per hour. Fresh ingredients are dispensed onto dough that is made by hand and the recipe can be tweaked to suit the restaurant, commercial kitchen, or whoever owns the machine.

Picnic previously said it has attracted interest and new partnerships with Orion Land Mark, Seattle’s Ethan Stowell Restaurants, National Service Cooperative, and Baseline Hardware.

The company recently raised $20.5 million in a Series A funding round.

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