Meta Announces New Avatar Store With A Digital Fashion Show


Meta Avatars Store rolls out next week on Instagram, Facebook, and Messenger with plans for a VR launch “soon.”

Meta today announced plans to expand its lineup of virtual fashion items for its Meta Avatars with the launch of the Meta Avatars Store. Here you’ll be able to purchase stylish outfits from iconic fashion labels such as BalenciagaPrada, and Thom Brownewith more options on the way.

The announcement was made earlier today during an Instagram Live broadcast between Eva Chen, VP of Fashion Partnerships, and Meta CEO Mark Zuckerberg. Throughout the live stream, Chen showcased a handful of virtual ensembles, using Zuckerberg’s own Meta Avatar as an impromptu model. The digital fashion show featured everything from a high-end motorcycle suit from Balenciaga to some classy business attire from Thom Browne.

“When Meta tweeted “Hey @Balenciaga, what’s the dress code in the metaverse?” we were instantly into it. Web3 and Meta are bringing unprecedented opportunities for Balenciaga, our audience, and our products, opening up new territories for luxury,” said Balenciaga CEO Cédric Charbit in an official release.

The Avatars Store will begin rolling out next week on Instagram, Facebook, and Messenger with plans for an official VR launch sometime in the near future. No word yet on how much each outfit will cost. According to Meta, you’ll eventually have the ability to design and sell your own virtual clothing, opening the doors for fashion in the metaverse.

You can watch today’s full conversation here.

Image Credit: Meta

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