IoT Now Magazine 2021 Q4 – Why IoT should be sold on outcomes not the cost of the service


IoT has spent the pandemic becoming steadily more business-like and the look-at-me antics of earlier years are being replaced by a stronger focus on profitability. It’s about time.Demonstrating something new and potentially transformative is a good game to play at trade shows but selling a service profitably and at volume gives a better outcome as

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