How AI can enhance customer experience


Many companies seem eager to leverage artificial intelligence and machine learning capabilities, if for no other reason than to be able to let their employees, customers, and business partners know that they’re on the leading edge of technology progress.

At the same time, a lot of businesses are looking to enhance the experiences of customers and channel partners, in order to increase brand loyalty, boost sales, and gain market share—among other reasons.

[ Also on InfoWorld: 3 enterprise AI success stories ]

Some have found a way to combine these goals, using AI-powered tools to improve the way they deliver products, services, and support to their clients and business partners. Here are two examples.

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